There are billions of websites available on the Internet and it’s the search engine’s responsibility to make sure every information or a new page is being indexed and visible on the search results. This is definitely not an easy task even for the algorithms to scan all the pages that had something new. To sort this problem, search engines created a crawl budget.
In the crawl budget, the search engine will have a respective fixed budget for crawling every website and the budget depends on several factors. So, with such restrictions, it becomes highly instrumental to optimize the website and inspect the search engine crawls to improve the overall SEO performance. Before diving into the inspection topic, let’s first understand what exactly is a crawl budget and why you should care for that.
Know about the crawl budget first
In simple terms, the crawl budget can be defined as the frequency of search engine bots for crawling and indexing new information on a website. These frequent crawls are highly useful as it helps the search engine bots to see how the pages are being seen by search engines. And, based on those crawls, the search results are adjusted to make sure the users are getting their proper answer.
Over a period of time, when the crawlers scan a website, they are able to showcase the best possible results to the users which are more relevant to their queries. If a site contains too many thin-content pages or too many irrelevant pages, then the crawl budget is got wasted. And due to this, the important pages lack in getting the deserving rankings.
Along with getting into top search engine result pages, understanding the crawl budget helps SEO executives to re-think and re-establish marketing tactics and make their SEO strategies more effective. Every SEO executive or manager should have a look at the crawl reports to understand the overall site’s performance in a better way. On this note, let’s have a look at how to go deeper into the crawling concept for better SEO:
Crawl Budget Report
Google Search Console is a very powerful tool that lets you dig into the indexing status of your site and get meaningful insights. The crawl budget is a kind of a legacy report that shows you the crawl happening over time. To check the crawl status of your site, go to the coverage report section of the tool. You can reach that report by going to the Index page then clicking on the Coverage section of the tool.
Once you reach there, you will see the coverage report and in that report, you can see a complete timeline chart that will showcase the indexed pages. In that report, you will see the crawl status of the past 90 days. Here you will see all the crawling issues that your site’s pages are having. If you see no errors then the crawling process is going in error-free ways and the bots are able to scan your site seamlessly.
If you have recently migrated the site from HTTP to HTTPS or have added new pages then you need to check a few things like — sitemap update status, robots.txt status, number of pages redirected, and more.
By inspecting these things, you can easily decide whether you need to make some changes to your sitemap or not. However, if you are new to SEO, it’s always a better idea to let an SEO Reseller professional get it done for you.
Keep an eye on redirects
The next important thing that can waste your precious crawl budget is unnecessary redirects and unnoticed 404 pages. For those who don’t know the redirects are of two types— 301 which are the permanent redirects and 302 which are the temporary redirects. The main optimization goal here is to keep these redirects as minimum as possible to reduce the traffic loss.
In the search console, you can check the status and number of redirects your site has. Here, you can pick which pages are not required and take appropriate action. If there are too many pages that have thin content, consider segmenting them together. Or if they are adding very minimum value to the readers, then you can also remove the pages.
Maintaining a good crawl budget is very instrumental to make sure your site’s all-important pages are indexed and updated by the search engine bots. If you are facing any indexing issues with your site, then visit your Google Search Console and dig down into the root cause.
If you don’t have an in-house SEO team, then it’s better to hire a professional SEO agency that can take care of all the issues and ensure better visibility of your site. The better you manage the crawl budget, the more search engines will be able to scan your site.