How to Sell on Facebook 2021: A Step-by-Step Guide 

How to sell on facebook- Facebook is the number one social network in the world, with more than one billion active users daily. The popularity of this platform has allowed more and more companies to seek to sell their products or services through it.

Starting the sales process on Facebook is based on a pre-existing profile, be it business or fanpage. From these accounts you must access the Facebook settings and enable your store page.

How to Sell on Facebook

The procedure you must follow to achieve this goal is what we will explain in detail below.

Step 1: Store setup

First of all, you must access your business page or fanpage, make sure you have all the rights and privileges as an administrator. If you do not have these privileges, Facebook will not allow you to configure the store.

Normally when a page of this type is created, oriented towards the business world, the platform automatically configures a store for it (default configuration).

However, this online store is only viewed by you when you access the brand’s page, but it is not available to users, that is, they will not be able to view it. Once inside the business page or fanpage, a panel will appear right on the left side of the screen that contains the option “Store”.

Generating the store

  • When you have already selected the “Store” option, a small pop-up window will appear on your screen. Press “Start here” after having read the application message.

  • The next thing will be to add information about your brand, for example, you must enter the type of business you have, the currency in which you want to be paid and an email address.

  • Click “Next”, complete the form with the location where your business is carried out and the tax registration number, click “Next”.

  • Later, choose the category in which your business is located, that is, the type of products or services that your brand focuses on. For example, technology, clothing store or real estate sales.

  • Facebook will ask you for information related to the owner of the company and its commercial representative (if you are yourself, you must enter your information).

  • The last thing you need to set up is your return policy, the email that will allow buyers to contact customer service, and your shipping options. You also need to accept the privacy policies and terms as a merchant.

Step 2: Set up payment methods

The configuration of payment methods varies from one geographical area to another. At an international level, Facebook allows payments to be enabled through platforms such as PayPal.

In the case of the United States, the application allows you to link the store directly with a bank account in that country. You can check all this by entering “Payment settings”.

The first thing the app will ask you for will be the tax information corresponding to your brand. This section is permanent, therefore, the information deposited in it cannot be modified in the future.

Next, you will have to provide Facebook with your bank or PayPal account details. Likewise, it is possible to configure other payment routes such as Stripe.

Step 3: Add your products

Within your store page, you will see a button with the phrase “Add product”, select it. Another form will be generated in which this time the product is the protagonist.

The first action you will take is to upload a photo or video of your product, to do this, analyze in advance the image you want to transmit and the effect you want to produce with this content.

Integrate the name of the product with a brief description of it. Write the price, availability in terms of inventory, shipping options and also allow it to be shared on your page, cataloging it as “Public”.

One of the advantages of this configuration is that you can add a direct access button to the website of your business next to the image (if you have one).

Facebook does not allow order management in all countries, if in your store, specifically in the “Publishing Tools” area, you see “Pending orders”, then it is active for you.

From there you can mark the orders that you have already sent, remembering that, according to the rules of Facebook, this should not be more than a period of 3 business days.

Tips on how to sell on Facebook

Establish a solid digital marketing strategy, in this way you will know how and when to act to increase the value of your brand. Make sure to upload content that shows the best side of your business, that is, good quality images, Cool fonts and videos that allow the audience to be interested in them.

Label your products in promotional publications, with this you will get the potential customer interested and buy from this content.

Another way to promote your brand is through Facebook Ads, a platform tool for creating ads aimed at a certain type of audience, according to the interests of your company. The downside to this promotion method is that it is paid.

However, with Facebook Ads you can attract a new audience to your business page and therefore to your store. In addition, thanks to the relationship between Facebook and Instagram, having a store in the former also serves to sell through the latter.

Finally, don’t forget to interact with customers. Answer their questions, allow them to contact customer service, ask questions to assess their satisfaction with the products, run contests, promote discounts, among others. All this will cause user loyalty with your brand, ensuring real customers truly committed to your business.


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