These days marketing is all about video content. Videos are dynamic, attention-grabbing, and make for wonderfully creative content in the modern marketing landscape.
But with so many different social media platforms for video, it might be difficult to decide what’s best for you and your business. Keep reading as we look at TikTok vs Instagram and which platform is right for you.
The Importance of Video Content
Research shows that video content is an integral part of any successful marketing strategy. In fact, research from 2020 showed that 81% of businesses embraced video content as a marketing tool. This figure was up by over 60% from the previous year.
This is because human beings are visual creatures and consumers have short attention spans, particularly when operating online. Video content addresses both of these points, by providing visual stimulation, and keeping viewers engaged with changing visuals. Video is more engaging, more memorable, and the future of digital marketing.
TikTok and Instagram Explained
If you’re new to digital marketing and you haven’t quite grasped the difference, TikTok and Instagram are both social media platforms with a strong visual focus. Since Instagram introduced its story feature in 2016 and its Instagram TV feature in 2018, the platform has steadily shifted towards videos and moved away from still imagery as its primary focus.
TikTok is the new kid on the block. Popularised in 2019, this medium allows users to upload short video clips with or without a range of effects. TikTok has become the most downloaded app in the world and is on track to reach over a billion users.
Tiktok vs Instagram: Which Is Better for My Business?
So which video marketing platform is the right choice for your business? Here are a few things to consider when deciding on a platform.
Age of Intended Audience
There’s one vital question to ask: what is the age of my target audience?
Research shows that the majority of TikTok users are under the age of 34. TikTok users will more likely fall into the Generation Z category, while Instagram users are most likely to be millennials. So if you’re targeting a younger audience you should probably integrate TikTok into your digital marketing plan ASAP.
Established Follower Count
When it comes to digital, reach is everything. So if you already have an established Instagram following for your business, don’t start from scratch on a new platform.
If you have an Instagram account with an established following, but would like to branch out into TikTok you should consider building up a TikTok following before you put effort into creating TikTok content.
The more followers an account has, the wider its reach and impact. This is why buying TikTok followers might be a good idea to help reach your brand awareness goal.
The Future of Digital Marketing
The debate of TikTok vs Instagram is a hard one to tackle. Both Instagram and TikTok are well-established digital marketing platforms focused on video content. If your brand targets a younger audience, it’s time to integrate TikTok into your digital marketing plan.
But if your Instagram account has a wide reach, don’t abandon ship. Follower count matters, so make sure you build yours up first.
For more digital marketing trends and tips check out our business section!